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09May 2017

As we’ve previously covered, one of the most common policy violations committed by publishers on AdSense is placing the 300×250 ad unit above-the-fold on mobile. The reasoning for this policy was simple: Since mobile screens are small, square ad units or vertical ad banners push the content below-the-fold, i.e., beneath the part of the screen that […]

13Feb 2017

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Here’s a […]

13Feb 2017

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we […]

13Feb 2017

Influencer marketing has become one of the most important strategies for businesses that want to expand market share and brand awareness. A company with almost no sales and non-existent website traffic can suddenly become inundated with orders after a single influencer interaction. However, many brands have resisted this form of marketing because they think they […]

13Feb 2017

Since influencer marketing is a discipline all its own, you’ll need a few unique components to build an influencer campaign. Here are the steps we at TapInfluence use to help our clients build influencer campaigns: Identify key brand or product influencers, either manually or through a platform like TapInfluence Create a marketing campaign directed at […]

13Feb 2017

Although some people use word-of-mouth marketing and influencer marketing interchangeably, there’s a real difference between the two disciplines. Whereas influencer marketing is the concept of engaging key individuals to leverage their influence among friends and family, word-of-mouth marketing is the actual avenue by which this communication takes place. So, almost all influencer marketing includes word-of-mouth […]

13Feb 2017

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. Influencer marketing often goes hand-in-hand with two other […]